Web Design with the User in Mind
Marketing / Search Engine Optimization
Marketing online includes a lot more than banner ads and search engine submission. There are a variety of programs you may want to consider implementing.
Search engines account for a significant proportion of first time visits to web sites, and these visitors are specifically targeted to your offerings.
Re-evaluating your current marketing strategy, techniques, and budget will save you time & money.
Search engines use either computerized ‘spiders’ or human compiled directories to organize web content to make it easily available to web users. A good site should be optimized for search engines, making the content more search engine friendly, thus making the site rank higher. A part of your marketing plan should include planning for how your potential customers would formulate their queries and ensuring that your site is returned as one of their search results.
Most search engines and directories have Paid for Submissions & Inclusions or Pay per Click campaigns. With Pay per Click a guaranteed listing is obtained under certain search terms and you only pay when someone actually clicks through to your site. These are very accountable methods for increasing exposure and we can tailor a campaign to meet any budget.
What We Can Do
Piedmont design provides a complete search engine optimization and marketing service. We will advise on, implement and manage an effective web marketing strategy that corresponds with your budget and requirements.
This service is available at two levels:
• Research and analysis to establish optimal search phrases for your site
Includes a tailored search engine marketing strategy including a mix of Paid Submissions, Pay per Click advertising, Google Adwords, newsletter sponsorships, banner ads and Sponsored listings.