Marketing / Search Engine Optimization

Marketing online includes a lot more than banner ads and search engine submission. There are a variety of programs you may want to consider implementing.

Search engines account for a significant proportion of first time visits to web sites, and these visitors are specifically targeted to your offerings.

Re-evaluating your current marketing strategy, techniques, and budget will save you time & money.

Search Engines

Search engines use either computerized ‘spiders’ or human compiled directories to organize web content to make it easily available to web users. A good site should be optimized for search engines, making the content more search engine friendly, thus making the site rank higher. A part of your marketing plan should include planning for how your potential customers would formulate their queries and ensuring that your site is returned as one of their search results.

Paid Listings

Most search engines and directories have Paid for Submissions & Inclusions or Pay per Click campaigns. With Pay per Click a guaranteed listing is obtained under certain search terms and you only pay when someone actually clicks through to your site. These are very accountable methods for increasing exposure and we can tailor a campaign to meet any budget.

What We Can Do

Piedmont design provides a complete search engine optimization and marketing service. We will advise on, implement and manage an effective web marketing strategy that corresponds with your budget and requirements.

This service is available at two levels:

Level One

• Research and analysis to establish optimal search phrases for your site
• Website optimization evaluation & recommendations
• Meta tag & HTML content development for the homepage
• Manual submissions to major search engines/directories
• Custom report detailing your industry, your niche on the World Wide Web, and outlining the best opportunities for your site to succeed in a crowded marketplace

Cost:$450

Level Two

Includes a tailored search engine marketing strategy including a mix of Paid Submissions, Pay per Click advertising, Google Adwords, newsletter sponsorships, banner ads and Sponsored listings.

Cost: Contact Us for a Quote (can range from $500 - $75,000+ / year depending on your desired level of targeted traffic)