Search Engine News from Piedmont Design

Here’s a post I liked from the SEObook blog: Linking for Conversion

If you link to a few authority sites from within the content it helps engines know what community the page belongs to. Although you do not want to link out too heavily on your main core conversion / offer pages. Hopefully you could create other linkbait pages and other content which helps carry the authority of those other page. If you do link out to other authority sites on pages highly focused on conversion perhaps it makes sense to do it below the fold.

The part that stands out to me in the post is where he says “If you assume (rightly) that users ignore your navigation…”.  I’ve never written with that in mind.  I think SEObook overdoes it but if people really do ignore navigation, that should effect how I write.  The part about links in the text working against screen scrapers is a nice point too. (unless they strip the links out which is what I would expect to happen).