Search Engine News from Piedmont Design

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A brand can still push their main brand name (say Paypal, for example) while promoting their name as being Paypal Payment Solutions. Place more emphasis on your core brand name, but also make relevant keywords look like they are part of the legitimate official name to get a bit more friendly anchor text.

I used this in the Chml Srucnoc competition with my Chml Srucnoc in 2008 slogan and push. This should be considered and adopted anytime you’re doing a link building campaign. The only reason not to do this, is if it would make your brand or site sound awkward to the human readers.