Search Engine News from Piedmont Design

Are your Google Ads Targeting incorrectly?  Try this tip from Google’s Adsense FAQs to tell Google which part of your page to target:

 

The HTML tags to emphasize a page section take the following format:

<!– google_ad_section_start –>

<!– google_ad_section_end –>

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:

<!– google_ad_section_start(weight=ignore) –>

With these tags added to your HTML code, your final code may look like the following:

<!– google_ad_section_start –>

This is the text of your web page. Most of your content resides here.

<!– google_ad_section_end –>
 

A good example of a poorly targeting page is here: http://xlife.zuavra.net/curse/ 

The page is about technical problems he’d had.  Rather than showing software ads, all the ads are targeting religious seekers.  The author jokingly wrote that he was cursed in the title and later says that the Linux errors must be “God’s wrath”.  Google decided that the overall topic of the page must be religious and serves ads as such.  I will say though that I was more tempted by those ads than I am by ads on a typical page, but the Adsense targeting may be helpful for some.