Search Engine News from Piedmont Design

An Introduction to SEO Best Practices had this to say about link building (they don’t like that term but it’s more accurate that calling it marketing):

Since people won’t generally link to you for the express purpose of making you money, why would they do it? Because they care about their visitors, and they think your site has something of value for them, such as great content. This also happens to be the profile of the sites whose links to your site are likely to have the highest value in the eyes of the search engines.