Web Page Copy Length Suggestions
Per Optimal Word Count & Web Page Copy Length : SEO Book.com:
Content Suggestions Based on Publishing Formats:
AdSense Site:
A page which has 500 words on it will overlap many more keyphrases than two different pages that have 300 words each. As long as you can put your AdSense ads in a prominent position that gets a decent clickthrough rate without sacrificing your linkability I would recommend going with 500 to 600 word articles.If you write naturally and your site gains a decent amount of authority you will end up accidentally ranking for many great keyword phrases that never showed up on keyword tools.
Site Selling CPM Ads:
If you are selling CPM ads that may favor breaking longer articles into many shorter pages so each read article gets more page views. This is especially true if you have a strong brand, great mindshare, great link equity, and many direct readers, like Wired.com.Lead Generation Sites:
Focus your content on conversion, perhaps even using brief pages with little content, but ensure your content is unique. Get what legitimate links you can and add linkbait to your site to build up the authority of your site.
Another thing I really enjoyed in the post was the stat that 50% of online shoppers at top retailers look to customers reviews to influence their decision. That hit home with me because one of the presents I bought was drastically influenced by online reviews at Amazon. I changed features and models and was completely redirected based on user’s feedback about the product I thought I wanted. Web sites need to make use of this to the greatest extent possible.