Learn Online Marketing From Trent Reznor
You gotta love this guy. Trent Reznor is the lead singer for Nine Inch Nails and he really gets the web.
Last year, Reznor released two versions of an album on the Web: One which fans could download for free and a higher-quality version that cost $5. More than five times as many people opted for the free version, leaving Reznor disappointed.
But rather than abandoning online distribution, Reznor rethought his model. This past weekend, he surprised fans by releasing a new album on his Web site. This time fans have five distinct options, including a free downloadable version which only contains nine songs, a $5 downloadable version with 36 songs, and a $300 version that comes with autographed vinyl records.
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