Search Engine News from Piedmont Design

I love this hittail… it give great suggestions for creating content. Not always great but it’s worht setting up and letting it gather data to make suggestions. I’ve had several instances where it’s given the same advice that I’ve come to after my more detailed research and testing. It’s a good tool. Anyhow, I wanted to point out a nice idea they had on their blog. It’s about scoring well in search engines for people looking for negative things about your company. The great thing about the idea (posting real complaints followed by how you resolved things) is that it’s ethical, effective at getting those hits and it seems like it might truely sway someone who is trying to figure out if you’re the type of company that they’d like to do business with. here’s a quote and the link:

World class customer service is a much more viable alternative to flogging. And if you want some miraculous free advice, take the successfully closed support cases, mark them up with “black-out” stripes to protect the identities involved, and publish them as successfully closed customer service cases. It will fill the search results on the same keywords, but every single one will be a mini-success-story. Yep, it works. Hooray!

more => HitTail: Of Sock Puppets and Public Relations