http://www.piedmontdesign.com/blog How to market for the search engines and the people who use them Tue, 04 Mar 2008 02:15:36 +0000 http://backend.userland.com/rss092 en You gotta love this guy. Trent Reznor is the lead singer for Nine Inch Nails and he really gets the web. Last year, Reznor released two versions of an album on the Web: One which fans could download for free and a higher-quality version that cost $5. More than ... http://www.piedmontdesign.com/blog/learn-online-marketing-from-trent-reznor/ I find it hard to believe, but at Themespress.com, you can get a wordpress theme designed to look like a pre-existing site for only $10. I highly recommend it if you have a site and wish to add a blog. Or, if you have a site and wish ... http://www.piedmontdesign.com/blog/themespress/ I blogged a few weeks ago about Google and how they won over a dissatisfied customer with a timely note and a little humor. I got a much better and more practical example of wowing a customer, or in this case, merely a visitor. I visited a blog at LifeLearningToday ... http://www.piedmontdesign.com/blog/an-even-better-way-to-woo-a-customer/ Guy Kawasaki's blog has a great post on DIY PR. When you have a company that needs promoting, it's a great place to start. There are ten tips on his blog but here one I wanted to remember: Ideas are the precious things. Most entrepreneurs are bursting with unconventional ... http://www.piedmontdesign.com/blog/diy-pr/ Inside AdSense: Accidents happen Due to an annoyingly high volume of people accidentally clicking on their own links, Google has asked that folks stop reporting it to them. Google feels sufficiently confident in their click fraud detection algorithms to catch occasional publisher-generated blips and not bill advertisers. It's still ... http://www.piedmontdesign.com/blog/google-says-leave-us-alone-but-still-dont-click-your-ads/ I read this today: Google Transit Comes Through: Best Customer Service EVER and was very impressed with the second coming of the evil empire, aka Google. For the price of a $10 cape Google satisfied a customer and turned a hater into a lover. Would Google have done ... http://www.piedmontdesign.com/blog/how-to-delight-a-dissatisfied-customer-by-google-inc/ There’s a great case study on link bait at SEOmoz. The thing that really separates this is that he gives data on his results. Too often it’s general actions rather than specific ones. Still missing are the specific keywords he was targeting, but that doesn’t really ... http://www.piedmontdesign.com/blog/case-study-on-super-link-bait/ Cracking Google's 'secret sauce' algorithm at ComputerWorld is a great article on SEO and the money involved in it. It seems that online gambling is a pretty big market. (I wonder if there's any money in Viagra online? I'll have to look into that. Mortgages? ... http://www.piedmontdesign.com/blog/computer-world-article-on-seo/ Here's the best quote from the article: People manipulate search engines because they are trying to get around creating what the engines want. The goal of search engines is not to make manipulation impossible, but to make the cost and complexity of manipulation prohibitive to where it is cheaper to rank ... http://www.piedmontdesign.com/blog/its-getting-harder-to-be-fake/ SEO for WordPress - The Complete Guide very long but it's exhaustive. Good work Jim. http://www.piedmontdesign.com/blog/seo-for-wordpress-the-complete-guide/