DIY PR
Guy Kawasaki’s blog has a great post on DIY PR. When you have a company that needs promoting, it’s a great place to start. There are ten tips on his blog but here one I wanted to remember:
Ideas are the precious things. Most entrepreneurs are bursting with unconventional ideas: Maybe you think an ad-crazy Silicon Valley has lost its nerve; maybe you’re a grown woman delivering pizzas to diffident recruits in Stanford’s computer science lab; maybe you’ve always wanted to meet the hairy guy living in a trailer park who sends you the inspired spam about mail-order pheromones. These are the kinds of ideas that journalists love.
Imagine how you would finish this sentence if you having two beers with your best friend: “You know the strangest thing about what we’re going through is …” What comes next is your best story idea. Even if the story isn’t about your company, you’ll be a part of the conversation. The rest will come naturally.
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