An Even Better Way to Woo a Customer
I blogged a few weeks ago about Google and how they won over a dissatisfied customer with a timely note and a little humor. I got a much better and more practical example of wowing a customer, or in this case, merely a visitor.
I visited a blog at LifeLearningToday yesterday and left a comment. Give Yourself a Raise Today!. Later last night, I received an email from AgentSully starting as follows:
I just wanted to send you a quick note and thank you for taking the time to visit my blog recently. Since my goal is to help my readers, I hope you found value in your visit.
Has that ever happened before? She thanked me for my visit and went on to invite me to subscribe. She isn’t profiting from me… just appreciative that I took the time to stop by. This is the way to build loyal customers. Surprise them by taking the time to touch them. You think the Washington Post would personally type up a note thanking me for reading their piece on the Supreme Court decisions yesterday? (FYI, I didn’t receive such a note). I read an article but by the end of the day, had interacted with a person. If you are struggling to rise to the cream of the crop in whatever you’re doing, treat your ‘customers’ surprisingly well and you’ll do great.