Interview of IndexTools’ Dennis Mortensen / Overview of Web Analytics
This has a great overview of web analytics and talks in depth about on eof the heavy-hitters: IndexTools.
Interview of IndexTools’ Dennis Mortensen on January 8, 2007:
What I try to pitch to our clients is, please don’t focus on any of the canned reports that are there - they are nice, you can use them as templates, but don’t use any of the canned reports. Focus on using the custom reporting capability to get reports based on metrics that you use to drive results for your business.
If you setup a custom report, it’s because you have a business question that you want an answer to. If you look at a canned report, it’s because you don’t really have anything else to do.
The above is why, for clients and sites who want to thrive online, you should use a for fee
analytics tool. If all you want / are looking for are the very basics, free tools are fine.