Search Engine News from Piedmont Design

Guy Kawasaki’s blog has a great post on DIY PR. When you have a company that needs promoting, it’s a great place to start. There are ten tips on his blog but here one I wanted to remember:

Ideas are the precious things. Most entrepreneurs are bursting with unconventional ideas: Maybe you think an ad-crazy Silicon Valley has lost its nerve; maybe you’re a grown woman delivering pizzas to diffident recruits in Stanford’s computer science lab; maybe you’ve always wanted to meet the hairy guy living in a trailer park who sends you the inspired spam about mail-order pheromones. These are the kinds of ideas that journalists love.

Imagine how you would finish this sentence if you having two beers with your best friend: “You know the strangest thing about what we’re going through is …” What comes next is your best story idea. Even if the story isn’t about your company, you’ll be a part of the conversation. The rest will come naturally.

Inside AdSense: Accidents happen

Due to an annoyingly high volume of people accidentally clicking on their own links, Google has asked that folks stop reporting it to them. Google feels sufficiently confident in their click fraud detection algorithms to catch occasional publisher-generated blips and not bill advertisers. It’s still worthwhile if in doubt to let Google know, as they often cut publishers off without payment, resource or explanation.